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The Benefit of Conferences

December 4, 2012
communciations, infrastructure, Leadership, management, Marketing water, water sewer management
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I am currently at the Florida Section of AWWA’s annual conference.  One of the discussion items has been the need to increase the number of people attending the conference (and conferences in general), and in particular, the number of young people attending.  Most of the people attending conferences are older management personnel, who bring a wealth of knowledge and experience.  However budget constraints is a constant issue that limits attendance by younger personnel.  This lack of expenses ties with the lack of understanding of the benefits that these get togethers can have.

Conferences mimic civilization.  The reason should be obvious.  As civilization has growth, the advancements in our technology, means and methods have occurred in cities where many people can gather in one place, meet, discuss issues, and arrive at solutions based on others experience, something that cannot be done in rural areas.   Conferences are intended to achieve a similar goal as – bring people with common interests and problems together to discus their issues and find new ideas to improve service delivery.  As a result, there are three basic things that happen at these conferences:  talking to vendors who have products that might help the utility or meet certain needs, sitting in on technical sessions, and talking with other utility and engineering personnel that about common problems.  All have great potential for ideas to help utilities.  A good discussion can yield a solution or idea that can solve an ongoing issue.  How others approach the problem may shed light on how your utility can accomplish this.  What we need to do is make officials in charge of budgets understand that the savings of just one good idea can easily exceed the cost of attendance.

Unfortunately the germination and growth of these ideas is rarely conveyed to the officials who have control of the budget or attributed to attendance at conferences.  Conveying this data is a form of marketing the benefits of learning new things that we often miss.  Same issue with civil engineers who do not do a good job conveying to the public what they accomplish (and I am one).  Most civil engineering projects are simply taken for granted, especially water and sewer projects.  We need to do a better job of marketing these benefits.  The movement of the industry forward relies on it.

Hope you all had a great thanksgiving

November 25, 2012
communciations, infrastructure, Leadership, sanitary sewer, sustainability, water sewer management, water supplies
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While many of us enjoyed being with friends and family, enjoying good food and drink,, how many of us thought about being connected to water and sewer systems that provide safe water supplies and safe wastewater disposal? We should be thankful for this as well. The other option makes life so much harder. We should not water and wastewater for granted, but unfortunately we do.

Creating Expectations

November 7, 2012
communciations, finance, funding, infrastructure, Leadership, management, Marketing water, planning, sustainability, water sewer management, water supplies
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We hear the moniker about getting the most out of your employees and staff.  Business books will talk about accountability, as will politicians, but creating accountability requires a first step on the art of management.  In any organization there needs to be a vision of where the organization wants to be in 5, 10 or 20 years.  Then there needs to be  a team of managers who buy into the vision, and implement it by securing employees who can implement it.  But it does not stop there.  You need to set  expectations.  Sounds, easy, but it is one of the issues professional employees especially complain about.  Assigning work tasks and saying “get it done” is not an expectation.  That’s a command.  Commands work in the military, but not so much in private practice.  The command and control types are notoriously difficult to work with, especially in professional and/or creative environments.  Micro-managers fall into this same mode.  The creative/professionals are intelligent and are looking for freedom to solve problems, usually more effectively that they can be told.  Instead, what needs to be done is to create a set of expectations of what will be accomplished and timelines.  Let the creative types and professionals figure out how. Provide them with the resources they need.  If employees understand the expectations, and are given the ability to accomplish the goals, accomplishing them becomes an end in itself – that becomes the goal and their satisfaction.  But does it work?  Well, yes.  I have been in organizations where the stars aligned to have a small group of manager who created and bought into a vision. We set expectations and let people accomplish them.  Always faster, always less cost, and always effectively.  A degree of recognition follows them. The group was easy to spot because they were accomplishing things (I should note that this does come with the price of jealousy among those who prefer to sit on the sidelines and can create some degree of subterfuge there which requires a strong leader to deal with that problem).  Students work the same way – set expectations of the delivery and allow them to develop the methods to solve the problem.  It is easy to see who the good engineers are, and who perhaps will be less successful.

Even easier are city and county managers, general managers and the like.  New officials come into office and six month later they are complaining that the staff and manager don’t communicate with them.  First response is to give them more information, which compounds the problem.  Still not communicating.  Every manager has one of these stories. The problem is that the new folks never revised the expectations from the past.  As a result everyone operates on the last set of expectations, until new ones are established.  If that never happens, well, the conflict escalates.  Someone has to take the leadership role, which creates a quandary with governing boards like the ones utilities commonly deal with because these folks are generally not educated in the intricacies of the operation of the utility, and rarely have any management experience.  They simply do not understand how to set reasonable expectations, to identify what is important to them and what is not, how to delegate, etc.  Until a sitdown discussion of expectations of both manager and the board is developed, the potential for friction will exist.  Some managers are good at recognizing and making adaptation, but most governing bodies are not.  This is why it is important to develop education programs that will encourage the community, which often has better connections to the governing members than staff.  So as utilities, our infrastructure is vital to the long-term development of our communities and to the public health and productivity of our residents.  So how do we make governing bodies understand the need to invest in utility infrastructure when emergencies are not happening?  Realizing we are all busy, we need to keep in mind that outreach is a key to creating that coalition of leadership in the community to advance the utility agenda.  Again a leadership issue and the need to engage the community, something we all too often forget to do.

Planning or Just Shots in the dark…

October 31, 2012
Climate, communciations, Environment, infrastructure, Leadership, management, planning, sea level rise, sustainability, water sewer management, water supplies
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I had an interesting email exchange with a guy in north Florida who was trying to educate the Legislature on why planners are always wrong with their projections and their studies should be ignored as a result.  His specific issue was water supply, but it could have been any number of issues.  His argument was that the projections for water use made in 1976 were incorrect and in fact total water demands in the State had been basically flat over that period.  He’d be unhappy to know that Florida mimics the rest of the country.

Ok, I admit that in addition to being an engineer, I have a minor in planning and a degree in public administration.  I attempted to communicate with him about the purpose of planning, not that it helped.  Planners outline projections of what things will likely be IF not changes are made.  The reason is to prompt policy or behavioral changes prior to reaching critical tipping points.  The argument in 1976 was that Florida would run out of cheap water if current trends continued.  In the intervening years, there have been major efforts toward water conservation, low flow bathroom fixture and major changes to irrigation practices.  All of which made the water picture far better than the 1976 projection.  See the planners were not wrong – the projections indicated the problem if nothing was done, and acted in part as a catalyst for change.  This is what planners dealing with water supply needs, sea level rise and a host of other planning issues are supposed to do.  If we understand what the potential problems are, maybe we can take action to avoid tipping points.  This is not to say all projections are perfect or even correct, but the idea is to avoid reaching a point of no return.  Isn’t that what smart people should do?  Apparently not to the guy on the other end of the email.  Happy Halloween.  Er, no this was just scary because it was real!!

Construction industry says it’s looking up? What does that say for utilities?

October 27, 2012
communciations, finance, funding, infrastructure, Leadership, management, Marketing water, sustainability, water sewer management
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The most recent discussions in trade journals, on-line and within the industry is that construction starts have begun to trend upward, a good sign that the economy is moving forward.  Since 2008 when the market crashed just after the election as a result of 2005/2006 packaged loan deals (read The Big Short by Michael Lewis if you really want to understand what happened, but be prepared to be irritated that no one has yet to go to jail), the stock market has crept steadily upward.  The problem is that the returns on investments have not trickled down to the majority of Americans except in low wage jobs (no wonder people can’t pay their mortgage and the IRS collects no income taxes from so many people).  But the tide does seem to be turning according to the construction journals.  In part we can thank low interest rates, but more perhaps more importantly it seems that much of the excess housing and commercial space may be decreasing so investors and owners that are looking to a spurt in economic growth in the coming years.  We see rising house prices in hard hit areas like south Florida.  With luck that will translate to jobs (maybe even decent wage jobs), increased tax revenues for local governments, and increased water revenues form of new or redeveloped users.  While the trend may not hold everywhere, the fact that the construction industry is talking about increases in new starts in the coming year, is a clear sign of things to come.  But are we ready?  That’s the big question.

Down here where I live, the 2007-2009 period was one where utilities ere struggling to find water supplies, with many investing in expensive alternative supplies.  Then reality struck and the 2020 demands are more like 2030 or 2040 demands.  The impetus for investment went away (it did not help that the burden was on the current ratepayers).  Those who invested in the 2008-2011 period got the benefit of much lower construction costs (typically about 70% of 2007 costs), but many sat on the sidelines as a result of political demands not to increase rates on current residents, resulting in lots of deferred maintenance.  While few utilities invested on growth related infrastructure, how many invested on replacement and rehabilitation at the lower costs?  Unfortunately, catching up on the backlog did not happen for many of us, which is why ASCE’s annual report card for water and sewer infrastructure continues to show very low grades (D- in 2009 for water and wastewater, a grade that has not improved).  As a result the legacy of the 2008 recession is that an opportunity to improve the condition of our infrastructure while creating local jobs was lost.  Now we will play catch up at higher prices, and higher interest rates (0.25% since June).

So where is the failure?  We complain about leadership at the federal level, but leadership starts at home (to use a cliché).  Local officials were not persuaded by utility personnel to invest in their future.  Aren’t these the same officials that often move to state and then the federal level?  Our failure to persuade them is an indication that our marketing approach to built consensus is not working.  Our ability to coalesce the community to improve itself is lacking, which readily translate to elected officials.  We can cast the blame upon them, but it starts much earlier than the time they make decisions.  In difficult economic times, we need a better approach to selling our product and the need to maintain the systems that deliver our product.  We need our customer to demand the improvements to protect their health.  People just don’t understand the link.  Water is there, so all is good.  When I flush it goes away.  No problem.  But what separates the US form the Third World is our infrastructure, especially our water and power infrastructure.  Maintaining our place in the world requires that we continuously upgrade and maintain this infrastructure.  That means planning ahead, building reserves, and taking advantage of economic conditions favorable to getting the most for our money.  How many of us missed this last opportunity?  We should be looking in the mirror and asking why…

 

PS  Today would be my Dad’s 90th.  We miss you!!

Engaging the Community – Going Beyond the Cheap Steps

October 8, 2012
communciations, Leadership, management, Marketing water, sustainability
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In a prior blog, I raised the question about marketing your water to your community.  The issue resulted from a comment that public dollars should not be spent on advertising.  There were several comments about this and we perhaps need to explore that option further.  One question raised was “how do we engage our community?”  There are a variety of ways to engage the community, but most utilities pursue only superficial, and inexpensive solutions, if pursued at all.  The typical solutions include speaker’s bureaus, mailers, flyers, notes on water bills, the consumer confidence report, press releases, presentations at commission meetings and water conservation efforts.  But how well do these work?  Certainly every utility should pursue many if not all of these options.  Getting positive information out to the community is needed, but does it change the perception of the community toward the utility?  Hard to say, but if that is the goal, you may be surprised how limited the impact of these efforts may be.  For one thing, most mailers, etc are viewed as junk mail so are not read by the customers.  Likewise most people do not pay attention to commission meetings, or read the paper (assuming the paper publishes the press release).  So many of these well intended, and time consuming efforts may be create limited engagement.  More proactive and maybe time consuming efforts are often needed to create an impact.

So what might work better?  If trying to change perception of the utility, more hands-on engagement may be needed.  It may mean reaching targeted audiences that can change current or long-term perceptions.  This can occur in a number of ways.  Here are a few:

  • School competitions for water conservation, hydrant painting, model water tanks – the concept here is to provide fun to elementary and middle school kids while encouraging them to learn about a given topic.  Normally involves teachers and parents, which enhances the message and spreads the “word.”  There are state and national competitions that students can participate in as well.  Utility management support is required, as and some resources and some devotion of time from staff to coordinate efforts among students and teachers.  But it puts the utility in front of an impressionable audience and provides a learning opportunity very different from the normal classroom.  How would that not be memorable?
  • Middle school programs with utility staff – the concept here is to encourage utility staff to communicate directly with middle school kids about what they do.  The key is to get younger kids interested in pursuing jobs in the field.  One of the ongoing issues in the utility industry is “graying,” and the potential for almost 50% of the workforce to retire in the near future.  Getting students to change their careers in college is too late.  Often high school is as well.  Middle school kids have rarely given much thought to their careers.  What better way to recruit that to put the utility in front of kids and get them thinking about going into the water field.?
  • Tours of facilities for school kids – most students learn visually, so tours of the facility are useful to create interest and enhance learning. Security is an issue, but they are kids.  It is always useful to know what goes on with water and wastewater. And it’s normally a positive, out of the classroom experience.  What kid doesn’t like a field trip?
  • Summer internships for high school students – this is another effort to engage and educate students, while perhaps setting the stage for a future employee who understands what win needed to do the work.  Teachers and parents are required to be part of the process – otherwise who recommends the students ad how do they get to work?  It helps if this is coupled with earlier introductions to the utility, so kids have become interested in the career prior to the job opportunities.  Think about the kid who learns about and tours the utility in middle school, knowing internships might be available in a couple years.
  • Partner with local universities on research issues – The focus is universities, not trade schools or community colleges, because universities do research and this capacity is often underutilized in the business work.  In part this is because their mission is misunderstood – they teach students to think as opposed to technical skills, which means things might take a little longer.  But universities have lots of technical resources, literature and skills that can be useful to utility systems.  Often the cost is less than consultants, and the access to data and knowledge is usually beyond that of consultants as well.  The utility needs to find the right person to connect with for small projects as some university folks avoid small projects, but many engineering professors welcome the opportunities.  Also many universities are public entities, which means bid laws may not apply for public agencies.  That makes it easier….
  • Sponsoring research projects for graduate students – graduate students need projects to complete their thesis.  They need real data and utility projects and research are generally beneficial.  And they need jobs so research is like an extended interview.  Professors are looking for research to collaborate on.  Utilities often need testing of pilot projects before design is initiated or completed.  As a result, utility sponsored research is a win-win for everyone.
  • Offering paid internships for undergraduate students – college students need money to pay tuition and experience to get a job.  The utility can engage and educate students, while perhaps setting the stage for a future employee if they do the job well.  Internships are extended interviews to gauge student skills.  And universities can help recommend good students.  Another win-win.
  • College scholarships – scholarships recognize good students, while creating the potential to attract future talent.  AWWA has found that most students who receive scholarships in from the water industry, stay in the field.
  • Co-hosting conferences – many conferences are looking for sponsors, money and locations.  Local conferences normally get some press, which helps the water profession.  Another win-win.
  • Hosting training programs- like conference, training is something all engineers, finance people, and operations and field personnel need.  Like conferences, many training programs are looking for sponsors, money and locations.
  • Participation in activities like Habitat for Humanity – utilities have tools and skilled labor.  They can help with community based activities.  Management needs to be engaged and show leadership for such projects to be successful, but there can be no losers in activities like this.
  • Awards – Apply for them.  They are noteworthy, and publishable!
  • Newspaper advertisements about events or accolades – some elected officials are opposed to self-laudatory commentary or marketing.  But in the competitive environment we operate in, we need to maximize revenue opportunities.

There are more, how many utilities actually engage in these efforts.  Money is often used as a reason not to, but if long-term engagement is what is desired, perhaps spending limited dollars to pursued these options could present a positive benefit:cost ratio to the utility.  That would make it worthwhile.

Defining Leadership

October 4, 2012
communciations, Leadership, management, Marketing water, sustainability
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Defining leadership is like identifying ethics – it is easier to identify what is not leadership than what is.  In fact Scott Adams titled one of his Dilbert books “Don’t Step in the Leadership,” as a quip to indicate the difficulty in defining what is leadership.  One of the problems is that leadership cannot exist if there are no people following the direction.  Hence a leader of one is not a leader.

 

There is good and bad leadership.  Lemmings are an example of the bad leadership.  That’s what your mother was talking about when she asked you if you’d jump off a bridge to be like the other kids.  No, what we want is positive direction, with a long-term improvement to conditions or reduction is the severity of a risk or problem.  As a result is if often easier to measure results after the fact – it’s what we leave behind that defines leadership.  Hard to tell when leadership is happening now.

Elected officials are often pointed to as leaders, but we could spend pages discussing the fallacy of that argument.  For elected officials it is often circumstances that define their leadership skills:  Lincoln in the Civil War, FDR with the Great Depression and World War II, Washington refusing to be named king are examples of leadership.  Congress today, not so much.

Likewise we have business leaders, but mostly they are making money for their stockholders; few are making a big difference to use today.  The latter is why we all know Steve Jobs, Bill Gates, Paul Allen, Mark Zuckerberg, Henry Ford, Thomas Edison and Harvey Firestone – they all made a difference in our lives and how we live.  But who is the CEO of Goldman Sachs?  See you probably don’t know and that’s the problem.  The impact on your life is missing.

Hollywood puts up leaders.  Ok I like Clint Eastwood, but aside from some great movies he’s made or directed, I don’t really have much reason to follow him personally.  Mostly we know a lot about what we don’t want, see the  Kardashians.  Music is similar – not much leadership there despite some great, and potentially insightful tunes (thanks Ronnie van Zant, Hughie Thomasson and Danny Joe Brown, RIP all).  No, leadership is not defined in the entertainment industry.

Leadership is defined by leaders, which is the problem since leadership it is how leaders approach situations.  It is what leaders envision that causes others to buy into their vision and cooperate toward achieving their goals.  It is how they approach a challenge and coalesce resources to resolve it, regardless how big the issue may be.  It is how they carry the torch, while supporting their staff which does the work.  It is how they guide as opposed to direct employees.  It is how they share accolades with the staff and accept the blame for failure, as opposed to the opposite.  All good, but most times leadership is hard to see when it is happening.  Ultimately, leaders are defined by what they leave behind – does the organization or product survive their departure, or not?  The goals of Lincoln and FDR survived their passing.

So what is leadership and how do we apply it to the water industry?  Well I’m not sure we are any closer to a definition of leadership, but maybe we have a better idea what to look for.  Clearly leaders in the water industry will be the ones trying to create a long-term vision that will be expected to survive their time in the field.  They will argue for sustainable use of water and the necessity to cooperate and communicate with other users to reach optimal solutions to over-allocation issues.  They will test new technologies as solutions to old problems.  They will implement “outrageous” concepts like indirect potable reuse and develop cooperative efforts with other industries to get to solutions like using water and wastewater sites to generate distributed power,  things most don’t consider cost effective or proper today.  They will participate in research efforts and outreach to the public and the youth.  And they will empower and train their staff.  Ok, maybe not all these things, but look around, where are the leaders in your utility?

We need to talk more about this subject….

 

 

If You Manage An Aquifer To Last 100 Years, Does This Demonstrate Good Leadership?

September 29, 2012
communciations, groundwater, infrastructure, Leadership, management, sustainability, water sewer management, water supplies
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Across the United States, we hear the regulatory discussions about managing groundwater supplies.  There are 20 year plans (which many think is the long-term perspective), 50 year plans and 100 year plans; no doubt a myriad of others.  The concept of managing groundwater seems reasonable, but the query here is whether or not managing for a finite period demonstrates good leadership.

In most cases, the concept of managing aquifers for finite periods is associated with the need or desire by local and state officials to develop a certain region, and obtaining the necessary water to meet development projections.  “Sustainability” for elected officials and developers is distinctly different than that of water resource professionals. The whole intent of elected officials and developers is to continue to build more, attract more people and business and, well, to use more water.  This is in contrast to the fact that water supplies in most basins is relatively finite or fixed, which means that inevitably the supply will be exceeded by local demands, the opposite of “sustainability” from a water resource perspective.  Compounding the problem is that water resource professionals are normally pretty creative in stretching finite supplies with reuse, conservation, use policies, restrictions and augmentation with other supplies, actions and programs which actually may work against their long-term goal of sustainability – there is a finite number of reasonable solutions that may work, each with increasing cost to the customers, which works against the goals for the elected officials to limit costs to customers.  As a result, a conflict over the differing views of “sustainability” are inevitable.  As solution requires leadership.

Leadership is understanding that there are constraints to the resources.  Leadership is understanding that there is a limit to the reasonable solutions and a limit to development, or the type of development that can be accommodated.  For example in Colorado, Denver Water, going back 100 years, built tunnels and reservoirs to transfer water from the west side of the Rockies to the east.  This worked for 70 years or so, until the Denver area started to explode, exceeding the capacity of those transfer systems.  As this occurred, groundwater was far less costly than tunnels, reservoirs and acquiring access to water supplies west of the Rockies (and the downstream water delivery contracts impacted this as well).  A 100 year management plan was developed and approved by the State Legislature in 1985 to allow water to be withdrawn from the Denver Basin, despite very limited recharge.  This is not to say that the plan for management was not a good leadership start (certainly it is an improvement over doing nothing), but what happens in 70 years?  We assume some up with a solution to extend the life of the aquifer, but when will that occur and who will lead that charge?   What will be the political backlash when the initial rumblings begin?  The good news is that the major users are utilities, which have resources to pay for treatment, aquifer storage, indirect potable reuse, direct potable reuse and a host of other potential options, but not every basin is so lucky.  If the major users are agriculture or ecosystems, who pays that bill?  If the answer is no one, what happens to the industry?  The jobs?  Communities?  People?

The query begs the question, how do we align competing definitions for sustainability, as defined by local officials, developers, water resource professional and others?  And how do we educate the local officials and the populace of the perils of over-allocation of water supplies?  This is a legacy leadership issue, and it requires hard and sometimes unpopular decisions that can change the course of history.

Legacy leadership is defined by what is left behind not by the current condition.  It’s how we change our thinking and actions to adapt to the changed conditions.  We look back as great water projects of the 20th century – Hoover Dam, the channels carrying water to Los Angeles from the Colorado River and central California that allowed southern California to develop, or the numerous dams across the west that permitted crops to grow in arid regions.  You can search out who led those projects.  That is their legacy.  Those that came afterward reaps the rewards created from the efforts of these leaders.  Now we face a changing condition in the 21st century.  Who will take the 21st century leadership mantle?  And how will we change our viewpoint to protect our resources?  We can start by trying to change the perception of deeper groundwater, especially confined systems, as primary water sources, when they may better serve us in the long-term as back-up or emergency sources in many regions, with surface water as the primary sources.  Where surface waters and surficial aquifers do not exist, perhaps development as desired by local officials is not the sustainable way to go?  So who takes the lead in those areas where there are insufficient resources and tells the developers, no you can’t develop here?  That will be leadership….

 

Marketing Water – Why Don’t we do this?!

September 12, 2012
communciations, finance, funding, infrastructure, management, Marketing water, sustainability, water sewer management, water supplies
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A comment I heard recently from an elected official was that it was inappropriate to use public dollars for their water agency to market their water product.  Interesting, and it suggests a major barrier to the development of local utility systems.  The cell phone companies, cable television, bottled water companies and security agencies all market constantly to our customers.  Virtually all of them charge more for their service than we do for water and wastewater.  The costs for all have increased faster than water and sewer.  But try surviving in the desert with only cable tv and no water.

Utilities compete with every other vendor for the same dollars.  They want our customers to value their products more.  They want our customers to divert dollars to them, so they need to increase the value of their products in the minds of our customers.  This is what marketing is all about.  If you cannot show the value of your product, the value diminishes in comparison to other products.  So while the needs for water and sewer systems increase, we see more of our customers’ dollars go elsewhere and the accompanying  demands to control our rates.

Water and wastewater systems must market their product.  Clean healthy water is available to virtually everyone.  People expect their faucet will turn on and provide good quality water, and that the toilet will flush.  They take it for granted, yet much of the world does not enjoy the same quality of consistency in service.  Water service is a commodity, and comes with a cost.

We say we want to operate the utility like a business, and many systems are run this way.  Most charge based on usage (or should).  But we fail to pursue one of the basic tenets of running a business:  marketing our product.  The annual CCR is not a marketing tool.  Water bills can convey messages, but they do not really function as marketing either.  Water conservation programs can help, but here the message is use less, not the benefit of the product.  We simply do not market water.  It is why the bottle water industry continues to grow, despite the fact that public water systems offer water at least as safe and healthy as bottled water, subject to more regulatory oversight, at a fraction of the cost.

So given that utilities, the majority of which are owned by local governments, are operated like a business, why shouldn’t we spend money on marketing the benefits of clean, safe water?  Why not market the benefits of 24/7 service?  Why not highlight the efforts of dedicated employees that ensure the system operates 24/7?  Why not raise consciousness of the water commodity to increase its value in the public’s eye?  The only reason not to market is the benefit competing services.  That does not benefit the public good, nor support the need to recover the costs of service and repair and replacement needs of the system.

Creating a marketing plan, or branding program for your utility is a major undertaking.  DC Water spent year re-branding their system to raise consciousness.  Creating marketing programs to engender success requires multi-media outlets, consistent messages, and vision.  It requires that employees and elected officials be on the same page with their customers.  We need to understand customer expectations of the service to raise value in their minds.  If marketing can sell pet rocks, we can market the value of water.  It is in our best interests to do so.

Communication, like water is a need

September 9, 2012
communciations, Environment, finance, funding, infrastructure, management, Marketing water, sustainability, water sewer management, water supplies
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Water management is a fundamental need for the development of civilizations. Always has been.  If you have any question about this, ask yourself what differentiates the developed world from the undeveloped.  Water supply, sewage management and flood control rank 1-3 among the differences.  Safe drinking water and good sanitation go back beyond the Romans, and is a necessity to insure that the populace, and those performing work are productive as opposed to sick all the time.  At present there are agencies that operate to manage water supplies and drainage, and a few that do both.  Mostly these are regional agencies, which belies the need for local decision making to respond to local conditions.

An example – in 2007/2008 the State of Florida was in the midst of “sever drought.”  The water management agencies spent considerable time and political capital working on water conservation strategies, limiting utility withdrawals, cutting permit allocations and demanding conversions to alternative supplies in the future.  The southern half of the state was hard hit.  Utility customers cut their demands significantly.  Unfortunately the customers’ reward was surcharges to make up lost revenues to overcome large operating shortfalls and potential defaults on borrowing documents.  The short-term implementation was designed regionally, but had significant local consequences that were not considered.

But more interesting was the actual “drought” conditions.  It seems that the hard hit areas were in the central part of the state, not the southeastern coast.   The central part of the state, including the Everglades had received about 60% of the average rainfall, but along the coast, the two year shortage averaged less than 10%, and most residents realized that their rainfall accumulations were not as severe as inland.  Since most of the southeast coast’s water supplies were local, not based on the central part, the local question rose, “why were the water conservation measures required of these utilities and residents? and  Why was this not a locally driven issue?”

The case highlights the fact that while most water resource planning efforts are regional, the impacts occur locally, and often local impacts are not fully considered.   Credibility of the utilities is critical for emergencies or difficult situations.  During this condition, a survey of coastal utility customers found that the customers were better informed on rainfall totals than the regional information provided, which undercut the credibility the local utilities were trying to build with their customers, which impacts future needs for cooperation at the local level.  Something about crying wolf…