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This question has been asked a couple times on on-line discussion groups.  It usually results in a short list of answers.  The number one answer is usually getting a handle on failing infrastructure.  The US built fantastic infrastructure systems that allowed our economy to grow and use to be productive, but like all tools and equipment, it degrades, or wears out with time.  In addition, newer infrastructure is more efficient and works better. In many ways we are victims of our own success. People have grown used to the fact that water is abundant, cheap, and safe. Open the tap and here it comes. Flush the toilet and there it goes, without a thought as to what is involved to produce, treat and distribute potable water as well as to collect, treat, and discharge wastewater. Looking to the future, we should take education as one of our challenges.  Our economy and out way of life requires access to high quality water and waste water. So this will continue to be critical.  But utilities have not been proactive in explaining the condition of buried infrastructure in particular, and need more data. The same goes for roadways and many buildings.

Cities are sitting on crumbling systems that have suffered from lack of adequate funding to consistently maintain and upgrade.  In part this is because some believe that clean drinking water is a right instead of a privilege to be paid for. We gladly pay hundreds of dollars per month for cable television and cell phones, but scream at the costs for water delivered to out tap. The discussion usually continues along the lines of utilities are funding at less than half the level needed to meet the 30 year demands while relying on the federal government, which is trying to get out of funding for infrastructure for local utilities. Utilities are a local issue which is some ways makes this easier. Our local leaders to send help with the education (after we educate them), send less money going to the general funds and more retained by utilities.

Perhaps where we have failed is in educating the public. Public agencies are almost always reactive, as opposed to pro-active, which is why we continuously end up in defensive positions and at the lower end of the spending priorities. So we keep deferring needed maintenance. The life cycle analysis concepts used in business would help. A 20 year old truck, pump, backhoe, etc just aren’t cost effective to operate and maintain. We are not very successful at getting this point across.

Money is an issue, and will always be, but the fact that local officials are not stressed about infrastructure is in part because utility personnel are very good at our jobs, minimizing disruptions and keeping the public safe. We are not “squeaky wheels” and we don’t market our product at all. Afterall, is cable or your phone really more valuable that water and sewer?


Last week, the headline in the morning newspaper and on-line news outlets report the most recent suggestions from the House of Representatives to cut the federal budget deficit involves major cuts to domestic programs.  No surprise there.  Among those that are proposed to be cut significantly is infrastructure investments.  Infrastructure is what allows our country to thrive.  Without water, sewer, roads, airports, ports, etc, the economy could not be as robust as it has been, and will not achieve its greatest output.  The fact that our elected leaders don’t see infrastructure investment as a high priority is problematic.  More problematic is that this appears to be an ongoing position of some in Congress, meaning there is likely more of this view at other levels of government.  But it ignores that facts.  This country has always grown after investments in infrastructure, not before.  The federal government has been involved in infrastructure since the beginning of the country, and actually accelerated its involvement after WWII, including water and wastewater upgrades starting immediately after WWII.  The monies to improve water and sewer systems increased after the passage of the Clean Water and Safe Drinking Water Acts.  Recall that President Nixon, a conservative republican, sponsored the new federalism concept that greatly expanded the amount of federal block grants to local governments. In part this was due to the perceived need to help local governments catch up with improvements needed in connection with new federal rules, like the Clean Water Act and Safe Drinking Water act.  The high point in federal aid for infrastructure.

The trend was reversed in mid-1980s, when most of the grant programs were converted to loan programs, with the idea that the federal government would wean the utility industry off federal entitlements within 30 years.  The current concern over budget deficits and taxes further weakens the prospects of large scale federal flow –throughs to assist local governments with infrastructure upgrades, water and sewer included.  Given that the current water and sewer needs exceed over $1 billion in the next 30 years, and current funding levels are expected to derive half that amount, the infrastructure needs gaps will continue to widen, with potentially more common failures in piping systems, and impacts to local economies.  It is a viscous circle that needs to end, and one that can only have negative long-term effects for us.   In part the issue is political will, but also the failure of non-elected executives to fully grasp the issue, and adopting the way of the wolverine – to fight and scrap, climb, scramble and investigate new means to defend what is their’s.  The analogy is that utility personnel, and the upper management they report to, need to take “ownership” of their utilities infrastructure, and urge the decision-makers to do the same.  We need to defend our infrastructure, and we have the means to do it.  The time may be right to push this issue locally.  The economy is looking up.  Property values are starting to climb, and commercial activity is slowly creeping back.  The result will be more tax money available to general funds, many of which have been living large off the utility system.  Seems like this would be a good time to reverse that trend.

The failure to do so creates difficulties, not unlike those faced by wolverines today.  The wolverine suffers from effects placed on it by others.  There are only 500-1000 in the United States as opposed to the many that were here before hunting, farming and other development.  A second “way of the wolverine” is decline because they cannot fix the problems caused by others.  Unlike the wolverine, we have the power to prevent our decline.  We need to do so.


In our prior blog discussions the theme has been leadership.  Vision is needed from leaders.  In the water industry that vision has to do with sustainability in light of competing interests for water supplies, completion for funds, maintaining infrastructure and communicating the importance of water to customers.  The need to fully to optimize management of water resources has been identified.  The argument goes like this.  Changes to the terrestrial surface decrease available recharge to groundwater and increase runoff.  Urbanization increases runoff due to imperviousness from buildings, parking lots, and roads and highways that replace forest or grassland cover, leading to runoff at a faster rate (flooding) and the inability to capture the water as easily.  In rural areas, increased evapotranspiration (ET) is observed in areas with large-scale irrigation, which lowers runoff and alters regional precipitation patterns. At the same time there are four competing sectors for water:  agriculture (40% in the US), power (39% in the US), urban uses (12.7%) and other.  Note the ecosystem is not considered.

New water supplies often have lesser quality than existing supplies, simply because users try to pick the best water that minimizes treatment requirements. But where water supplies and/or water quality is limited, energy demands rise, often to treat that water as well as serve new customers. For many non-industrial communities, the local water and wastewater treatment facilities are among the largest power users in a community.  Confounding the situation is trying to site communities where there is not water because the power industry needs water and the residents will need water.  It is a viscous cycle.  When you have limited water supplies, that means your development should be limited.  Your population and commercial growth cannot exceed the carrying capacity of the water supply, or eventually, you will run out.  Drawing water from more distant place can work for a time, but what is the long-term impact.  Remember the Colorado River no longer meets the ocean.  Likewise the Rio Grande is a trickle when it hits the Gulf of Mexico  As engineers, we can be pretty creative in coming up with ways to transfer water, but few ask if it is a good idea.

Likewise we can come up with solutions to treat water that otherwise could not be drunk, but, that may not always be the best of ideas. Adding to the challenge is that planning by drinking water, wastewater, and electric utilities occurs separately and is not integrated. Both sectors need to manage supplies for changes in demands throughout the year, but because they are planned for and managed separately, their production and use are often at the expense of the natural environment.  Conflicts will inevitably occur because separate planning occurs (for a multitude of reasons, including tradition, regulatory limitations, ease, location, limited organizational resources, governance structure, and mandated requirements). However, as demands for limited water resources continue to grow in places that are water limited, and as pressures on financial resources increase, there are benefits and synergies that can be realized from integrated planning for both water and electric utilities and for their respective stakeholders and communities. The link between energy and water is important – water efficiency can provide a large savings for consumers and the utility.   As a result, there is a need to move toward long-term, integrated processes, in which these resources are recognized as all being interconnected .  Only then can the challenges to fully to optimize management of water resources for all purposes be identified.

Anybody have any good examples out there?


In the theme of the past posts, I have two stories about a young man in North Carolina 30 years ago.  He was an engineer by education, but wanted to get into management.  So he got a master‘s degree in public administration and after working for a utility for several years, got an opportunity to manage one of the many very small towns in North Carolina.  Now he, like me, was not from North Carolina, but from a northern state, so imaging the reception 30 years ago in a small eastern North Carolina.  His workforce was not educated, and the town workforce lacked any specific skills according to the mayor, although the field supervisor was a skilled equipment operator and had completed high school.  Now you can imagine the suspicion this “young whipper-snapper” had on a community that did not want all that education and did not “want to become Raleigh,” as if there was some horrible stigma attached to that fine city.  And his assignment – fix the infrastructure.

Now many utility directors reading this post will relate to this issue.  It seems that the town was losing half the water pumped out of the groundwater in the leaking pipelines and over half the water mains were 30+ year old galvanized pipes that were laid near and far to reach specific properties.  All were 2 inches and smaller which obviously did not provide fire protection.  Areas of the town were skipped.  Sewer was lacking in some areas and there were a series of stormwater issues to address.  Of course there was no money as the town’s fiscal condition was poor, so the solution was to train the crew to lay the piping needed.  So the story goes like this.  The crew had never installed push-on PVC piping and did not believe it would stay together under pressure.  They had never installed valves or other appurtenances, not manholes and pipe on grade.  Cement finishing was an issue.  So the day came to start work.

The supervisor dug the trench with a backhoe and the young man joined the crew in the field.  He was trying to instruct them on the specifics of laying pipe from the surface.  After all he was the town manager.  It was a struggle, and conditions in a trench are not the best as working space is limited.  Finally realizing the need to show the crew how the pipe pushed together and sequence of tightening bolts needed to go, he hopped into the trench.  He worked with them for days, and the crew became very effective at installing pipe in all circumstances.  Even after the young man moved to a larger town, the crews finished the pipe replacement effort.  The leadership moment?  As the supervisor noted later, the instant he hopped in the trench.  The struggle wasn’t so much not understanding as not believing.  When the young man showed the crew that what he was telling them worked, that by jumping in the trench and working with them he appreciated and understood their efforts, when he treated them with respect in demonstrating the skills the crew needed, they bought the vision.  It was easy after that and they we successful.  Lesson 1:  Show the crew what you want, and believe in them and they will be successful

The same young man later demonstrated his willingness to protect the crew from interference form outside.  So this story goes that they were installing a water main of a given street.  The mayor called and demand a water break get fixed.  Coincidently it was 20 feet from where they were working.  The town manager said no, they would continue working.  You can imagine the broohah brewing up here.  Especially when two days later another leak occurred, but the new main was nearly complete.  And the fourth day, a third leak.  Conferences with commissioners, phone calls, etc form the fanned flames.  But the crew kept working.  No demands were conveyed to them.  Keep working.  The water main was complete the following Monday, placed into service and all service connected to the new line by 5 pm.  The manager was asked to explain his decision at the Tuesday Commission meeting.  He brought in a four foot piece of service line from where the first leak occurred. It contained 22 clamps, meaning the town personnel had “fixed” the line 22 time, over 80 hours of work, in the past.  The leak actually occurred between two to the clamps and could not have been fixed.  Replacement was the only option.  Leadership moment number 2:  the crew knew they had been shielded from criticism, since the manager took all of it.  All the commissioners decided that in the future, such issues would be left to the purview of the manager.  Not that during the week of construction his life wasn’t miserable.  Lesson 2.  Sometimes leadership is difficult.


Among the many things I do is work with college seniors as they get ready to graduate and hit the job market.  The changes you use in many of these students over that last year in school is often significant, and in some cases remarkable.  Different students grow differently and the potential starts to appear.  Some gain confidence in their skills and begin to grow into the profession.  Some of these students are likely to make good leaders in the field in the future.  But trying to guess which ones and why it is often a challenge.  However I want them all to have some concept of what leadership is all about.  For many of them, they will end up in the water/wastewater/stormwater field.  They are going to have to deal with tough issues like rebuilding deteriorating infrastructure, sea level rise, climate changes, stressed water supplies, energy demands and a more demanding electorate.  They will recommend increasing water and wastewater fees.  But will they have the skills to encourage decision-makers to move forward with the needs of the system.  You see, that’s where leadership comes into play.  Often it is little things that set things into motion.  Our engineers go into the world with a technical skills et, that ability to learn to solve problems with solutions.  We try to encourage them to be creative.  An assigned reading is “The Cult of the Mouse” by Henry Caroselli, who urges creativity above profits in the workplace.  Mr. Caroselli is right in that it is creativity that allows us to come up with innovative solutions, the ones that change how we live.  It is also where the patents and economic opportunities exist.  America rose to greatness in the 20th century in large part because of automobiles – we figured that out and it made some many things possible.  Computers became common place in the latter part of the century.  We use the technology for both in the water/wastewater/stormwater industry.  In fact they have made us so much more efficient that costs have not climbed as fast as they might have, which is why cable tv is normally more expensive than your water bill.  Which one do you need to live?  My hope is that today’s students figure out energy solutions that will carry us forward as a world leader in the 21st century.  Those alternative energy options, greater efficiency of current technology.  Each will allow the utility industry to improve it’s efficiency further.  The City of Dania Beach built the world’s first LEED Gold water plant.  That took a little vision on the part of the utility director Dominic Orlando.  And a cooperative team of consultants and students.  When we give these projects to young people we can be surprised because they often don’t know that “that’s not the way we do it.”  Well that’s exactly what Mr. Caroselli said.

So we look for leadership.  Creativity, innovation and the “Can-do” mentality are part of leadership, but not all.  There is that ability to set a vision, like Mr. Orlando did in Dania.  There is the ability to convince decision-makers of the wisdom of an idea, as opposed to doing like we always did to make the shareholder happy as Mr. Caroselli noted.   Selling innovation is often the hard part because that’s were the costs are.  But there is more.  Often the selling of a good idea is difficult.  You can be ridicules by the status quo.  Many ideas are just lost in the shuffle because they never receive a voice.

Leadership is often not understood at the time it is occurring.  Ok, maybe we figured this out when Lincoln was President, but if you read accounts of his Presidency, the early years are marked with indecision and backtracking before he got it right.  Most of that is forgotten in lieu of the ultimate results.  Many of the issues we face today need real leadership to create a long-term solution.  The “fiscal cliff” issue is a prime example, as it the long-term need for solutions for social security, Medicare and medical costs in general.  The need to fix the infrastructure that made our economy strong should be among those priorities also.  Remember, we don’t remember the councilman, mayor, legislator. manager, director or President who did not raise taxes or water bills.  They do remember those who solved problems


We hear the moniker about getting the most out of your employees and staff.  Business books will talk about accountability, as will politicians, but creating accountability requires a first step on the art of management.  In any organization there needs to be a vision of where the organization wants to be in 5, 10 or 20 years.  Then there needs to be  a team of managers who buy into the vision, and implement it by securing employees who can implement it.  But it does not stop there.  You need to set  expectations.  Sounds, easy, but it is one of the issues professional employees especially complain about.  Assigning work tasks and saying “get it done” is not an expectation.  That’s a command.  Commands work in the military, but not so much in private practice.  The command and control types are notoriously difficult to work with, especially in professional and/or creative environments.  Micro-managers fall into this same mode.  The creative/professionals are intelligent and are looking for freedom to solve problems, usually more effectively that they can be told.  Instead, what needs to be done is to create a set of expectations of what will be accomplished and timelines.  Let the creative types and professionals figure out how. Provide them with the resources they need.  If employees understand the expectations, and are given the ability to accomplish the goals, accomplishing them becomes an end in itself – that becomes the goal and their satisfaction.  But does it work?  Well, yes.  I have been in organizations where the stars aligned to have a small group of manager who created and bought into a vision. We set expectations and let people accomplish them.  Always faster, always less cost, and always effectively.  A degree of recognition follows them. The group was easy to spot because they were accomplishing things (I should note that this does come with the price of jealousy among those who prefer to sit on the sidelines and can create some degree of subterfuge there which requires a strong leader to deal with that problem).  Students work the same way – set expectations of the delivery and allow them to develop the methods to solve the problem.  It is easy to see who the good engineers are, and who perhaps will be less successful.

Even easier are city and county managers, general managers and the like.  New officials come into office and six month later they are complaining that the staff and manager don’t communicate with them.  First response is to give them more information, which compounds the problem.  Still not communicating.  Every manager has one of these stories. The problem is that the new folks never revised the expectations from the past.  As a result everyone operates on the last set of expectations, until new ones are established.  If that never happens, well, the conflict escalates.  Someone has to take the leadership role, which creates a quandary with governing boards like the ones utilities commonly deal with because these folks are generally not educated in the intricacies of the operation of the utility, and rarely have any management experience.  They simply do not understand how to set reasonable expectations, to identify what is important to them and what is not, how to delegate, etc.  Until a sitdown discussion of expectations of both manager and the board is developed, the potential for friction will exist.  Some managers are good at recognizing and making adaptation, but most governing bodies are not.  This is why it is important to develop education programs that will encourage the community, which often has better connections to the governing members than staff.  So as utilities, our infrastructure is vital to the long-term development of our communities and to the public health and productivity of our residents.  So how do we make governing bodies understand the need to invest in utility infrastructure when emergencies are not happening?  Realizing we are all busy, we need to keep in mind that outreach is a key to creating that coalition of leadership in the community to advance the utility agenda.  Again a leadership issue and the need to engage the community, something we all too often forget to do.


The most recent discussions in trade journals, on-line and within the industry is that construction starts have begun to trend upward, a good sign that the economy is moving forward.  Since 2008 when the market crashed just after the election as a result of 2005/2006 packaged loan deals (read The Big Short by Michael Lewis if you really want to understand what happened, but be prepared to be irritated that no one has yet to go to jail), the stock market has crept steadily upward.  The problem is that the returns on investments have not trickled down to the majority of Americans except in low wage jobs (no wonder people can’t pay their mortgage and the IRS collects no income taxes from so many people).  But the tide does seem to be turning according to the construction journals.  In part we can thank low interest rates, but more perhaps more importantly it seems that much of the excess housing and commercial space may be decreasing so investors and owners that are looking to a spurt in economic growth in the coming years.  We see rising house prices in hard hit areas like south Florida.  With luck that will translate to jobs (maybe even decent wage jobs), increased tax revenues for local governments, and increased water revenues form of new or redeveloped users.  While the trend may not hold everywhere, the fact that the construction industry is talking about increases in new starts in the coming year, is a clear sign of things to come.  But are we ready?  That’s the big question.

Down here where I live, the 2007-2009 period was one where utilities ere struggling to find water supplies, with many investing in expensive alternative supplies.  Then reality struck and the 2020 demands are more like 2030 or 2040 demands.  The impetus for investment went away (it did not help that the burden was on the current ratepayers).  Those who invested in the 2008-2011 period got the benefit of much lower construction costs (typically about 70% of 2007 costs), but many sat on the sidelines as a result of political demands not to increase rates on current residents, resulting in lots of deferred maintenance.  While few utilities invested on growth related infrastructure, how many invested on replacement and rehabilitation at the lower costs?  Unfortunately, catching up on the backlog did not happen for many of us, which is why ASCE’s annual report card for water and sewer infrastructure continues to show very low grades (D- in 2009 for water and wastewater, a grade that has not improved).  As a result the legacy of the 2008 recession is that an opportunity to improve the condition of our infrastructure while creating local jobs was lost.  Now we will play catch up at higher prices, and higher interest rates (0.25% since June).

So where is the failure?  We complain about leadership at the federal level, but leadership starts at home (to use a cliché).  Local officials were not persuaded by utility personnel to invest in their future.  Aren’t these the same officials that often move to state and then the federal level?  Our failure to persuade them is an indication that our marketing approach to built consensus is not working.  Our ability to coalesce the community to improve itself is lacking, which readily translate to elected officials.  We can cast the blame upon them, but it starts much earlier than the time they make decisions.  In difficult economic times, we need a better approach to selling our product and the need to maintain the systems that deliver our product.  We need our customer to demand the improvements to protect their health.  People just don’t understand the link.  Water is there, so all is good.  When I flush it goes away.  No problem.  But what separates the US form the Third World is our infrastructure, especially our water and power infrastructure.  Maintaining our place in the world requires that we continuously upgrade and maintain this infrastructure.  That means planning ahead, building reserves, and taking advantage of economic conditions favorable to getting the most for our money.  How many of us missed this last opportunity?  We should be looking in the mirror and asking why…

 

PS  Today would be my Dad’s 90th.  We miss you!!


A comment I heard recently from an elected official was that it was inappropriate to use public dollars for their water agency to market their water product.  Interesting, and it suggests a major barrier to the development of local utility systems.  The cell phone companies, cable television, bottled water companies and security agencies all market constantly to our customers.  Virtually all of them charge more for their service than we do for water and wastewater.  The costs for all have increased faster than water and sewer.  But try surviving in the desert with only cable tv and no water.

Utilities compete with every other vendor for the same dollars.  They want our customers to value their products more.  They want our customers to divert dollars to them, so they need to increase the value of their products in the minds of our customers.  This is what marketing is all about.  If you cannot show the value of your product, the value diminishes in comparison to other products.  So while the needs for water and sewer systems increase, we see more of our customers’ dollars go elsewhere and the accompanying  demands to control our rates.

Water and wastewater systems must market their product.  Clean healthy water is available to virtually everyone.  People expect their faucet will turn on and provide good quality water, and that the toilet will flush.  They take it for granted, yet much of the world does not enjoy the same quality of consistency in service.  Water service is a commodity, and comes with a cost.

We say we want to operate the utility like a business, and many systems are run this way.  Most charge based on usage (or should).  But we fail to pursue one of the basic tenets of running a business:  marketing our product.  The annual CCR is not a marketing tool.  Water bills can convey messages, but they do not really function as marketing either.  Water conservation programs can help, but here the message is use less, not the benefit of the product.  We simply do not market water.  It is why the bottle water industry continues to grow, despite the fact that public water systems offer water at least as safe and healthy as bottled water, subject to more regulatory oversight, at a fraction of the cost.

So given that utilities, the majority of which are owned by local governments, are operated like a business, why shouldn’t we spend money on marketing the benefits of clean, safe water?  Why not market the benefits of 24/7 service?  Why not highlight the efforts of dedicated employees that ensure the system operates 24/7?  Why not raise consciousness of the water commodity to increase its value in the public’s eye?  The only reason not to market is the benefit competing services.  That does not benefit the public good, nor support the need to recover the costs of service and repair and replacement needs of the system.

Creating a marketing plan, or branding program for your utility is a major undertaking.  DC Water spent year re-branding their system to raise consciousness.  Creating marketing programs to engender success requires multi-media outlets, consistent messages, and vision.  It requires that employees and elected officials be on the same page with their customers.  We need to understand customer expectations of the service to raise value in their minds.  If marketing can sell pet rocks, we can market the value of water.  It is in our best interests to do so.


In the prior blog, the theme of It’s All One Water was discussed.  Our industry has operated with the concept that potable water, wastewater, storm water, runoff, navigable waters, etc are distinct from one another and are somehow different, creating a silo effect. The silo effect obfuscates the current program of drawing water from rivers, streams and lakes, and discharging our wastes to those same rivers, streams and lakes, downstream of our withdrawal point of course.  Our local perceptions generally to not allow us to acknowledge that our uses affect other users, one reason that conflicts occur in water basins.  Instead the focus is “unfunded mandates” from political circles, whereby utilities are required to meet increasing standards for water, wastewater and storm water treatment.  Much of the regulatory focus is on utilities because they are perceived to have deep pockets due to the populations they serve.  If everyone pays a little, then it won’t hurt is much is the philosophy.  But the reality is that treatment of dilute source waters is often made more difficult as a result of upstream releases.  It is easier to treat water before it gets released.  The solution to pollution is apparently not dilution.  So who should treating these waters?

Perhaps the question is better framed a different way.  The concept in the legislation is to have polluters pay the cost for their pollutions, but reality is that the urban users pay the bulk of the costs.  Agriculture may create a downstream impact of nutrients, pesticides and herbicides, but controlling runoff is a difficult issue, especially if there are heavy rains just after application of chemicals.  It is unclear how you cool water for cooling without extensive energy costs, which would increase energy demands further.  And of course rainfall creates runoff as a contribution form the natural system (mostly in the form of turbidity).  There is nothing much that utilities can do to control these issues aside from acquiring large tracts of land to control the source.  But that does not solve the regulatory needs.

So the responsibility for public health falls on us.  As we evaluate regulations, we need to think about responsibility and cause (not costs).  The public health issues is much clearer with wastewater plants, where discharge of wastewater could impact both aquatic species and downstream water users.   In this case, there are no unfunded mandates – it is local responsibility to insure that the public health is protected near and farfield.

With water plants, well it all depends on the raw water.  So cleaner upstream water and less adverse users are better, but most utilities don’t fully control their source basins.  So then the key is whether the regulatory mandates meet the public health tests, which may depend on who you ask.  Ask this question to women with kids:  How much arsenic in your water is ok?  You rarely get any answer other than “none.”  Why?  The public health perception.  Cost is rarely the issue, but public health always is a concern.  The public expects their utility to do what is needed to clean up the water and places that responsibility on us.  Hence there are no real unfunded mandates, although that sounds great to deflect the need for rate increases to other agencies.

So then the question is whether all this discussion of unfounded mandates is an abdication of our public health responsibility.  The perception might be reality.  If your customers think that meeting regulations or treatment upgrades are being forced on you by others, does that create the question “Is the utility is really putting public health first?”  Does it beg the question  “why isn’t our utility already doing this?”  While every region will be different, how your customers may view your responsibilities is good question to ponder….

Thoughts?